Your guide to consistent, powerful, and meaningful branding.

Published by Monotype

In the words of Monotype Creative Director, Charles Nix, “Branding is always happening. There are no static brands.” And because brands are constantly evolving, they need pillars in place to keep them united. Type is one of those pillars. And even though it’s the designers who fret over x-heights and the shape of a “g” in a particular typeface, everyone at an organization has a responsibility to ensure brand consistency.

Here are the three types of support creative leaders need to consider for a rebrand or a merger and acquisition.

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---------- Account Manager Creative Designer - Digital/UX/UI Designer - Graphic/Branding Engineer/Developer Freelancer Legal/Administrative Marketing Contributor Marketing/Brand Leadership Procurement/Sourcing Production Technology/IT Other

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---------- Fonts and Licensing Type Design Services Consulting Services Embedded Technology Not sure

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---------- Brand refresh Choosing the right typeface Digital campaign creation Embedding fonts in products Font management Global expansion Increasing the accessibility of my digital platforms Licensing issues Poor font performance

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