Adopting an Experimentation Philosophy

Published by Optimizely

How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance?

Download this whitepaper to discover how to:

• Remove bottlenecks and unify siloed teams by formalizing an optimization methodology
• Foster latent creativity in your team by instituting a regular intelligence reporting process
• Ensure focus by benchmarking your team’s output with operational metrics

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Company Name *

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Phone *

Company Size *

---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

Industry *

---------- Computer and Technology Advertising/Media/Publishing Aerospace and Aviation Agriculture and Forestry Automotive Banking/Accounting/Financial Business Services Education and Training Engineering and Construction Entertainment/Travel/Hospitality Food and Beverage Government and Public Administration Healthcare Insurance Legal Solutions Manufacturing Marketing Non profit Organizations Other Industry Not Listed Pharmaceutical Public Relations Real Estate Retail and Wholesale Scientific Telecommunications Transportation and Shipping Utilities VAR/VAD/System Integrator

How many unique visitors does your website generate per month?  *

---------- 250k + Less than 250k

Which of the following areas will you be looking to develop/improve in 2018?  *

Improve website user experience

Deliver personalised website experiences

Invest in website experiments to increase conversions/visits

A/B Testing and development

Testing features before full roll out

Testing pricing strategy

Mobile App and IoT testing

When will you be looking to address this? *

---------- Right Now Easter 2018 Summer 2018 Autumn 2018 Christmas 2018 At Some Point in 2018 (Unsure When) Next Year - 2019 No Plans

Will you be involved in this project to improve the website? *

---------- Yes! I will be in charge Yes! I will be involved in the decision making. Yes! I will be involved in the process / strategy No, its nothing to do with me.

Will a budget be made available? *

---------- Yes, once the project has been agreed by Senior Management No, there will not be a budget for this improvement.

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