The consumer mobile landscape in the Nordics
Published by Appsflyer
The Nordic Mobile Telephony (NMT) was the world’s first automatic mobile phone system, and launched as early as 1981, leading to rapid demand for mobile phones. Some of the world’s largest gaming companies such as King and Rovio were founded in Sweden and Norway. Klarna and iZettle, both Swedish, have changed the payments landscape.
However, through a global pandemic, a booming app market, and some of the biggest changes to privacy in the history of the mobile medium – it’s been a period of change for mobile in the Nordics.
Download this report now for an extensive review into the who, how, when and why of mobile usage in the Nordics.