When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there are multiple business locations, a widely dispersed and increasingly remote corporate workforce, and regionally-based sales representatives who are constantly on the move. For large global brands, there may be thousands of locations around the world.
Read now to discover how to evaluate a distributed marketing platform