Going direct-to-consumer: how brands are making ecommerce work in 2022

Published by GlobalWebIndex

COVID has turned business-as-usual upside down, nowhere more so than the world of ecommerce. The pace of change has been nothing short of astonishing.

An excellent illustration of how things have changed is the way brands sell to their consumers. While it’s too much to say that Covid is driving direct-to-consumer (D2C) developments, lockdown restrictions – at the time of writing still very much a live issue – have undoubtedly acted as a catalyst for change.

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