If you’ve ever been on Pinterest or watched HGTV, you’ve probably heard of “upcycling.” You take an old dresser and stain it and repaint it and you’ve upcycled it! Upcycling or repurposing, as it’s more commonly known, is simply the process of taking something old and creating something new or equally more valuable than what it was before.
Repurposing isn’t just for clothes and DIY projects! You can repurpose content too. Repurposing content is transforming a piece of content for the purpose of adding value and bringing that back into circulation.
Read now to find out why you should be repurposing your content.