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Use Competitor Keywords to Improve Your Digital Strategy in 5 Steps

Published by Semrush

Competitor keywords are keywords your competitors are currently targeting to improve rankings and generate more online traffic.

Targeting competitor keywords helps you appear on the same SERPs (search engine results pages) as your competitors. You can also use competitor keyword research to reveal weaknesses, such as valuable keywords they have yet to target.

With this information, you can perform a competitor keyword analysis to find out which keywords to focus on next (more on that later).

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Related Categories Digital Marketing, SEO, Search Optimization, Social Content