Email Marketing Whitepapers

Published: Jun 23, 2023

Customer Operations for Dummies

Customers want answers to their issues and requests yesterday. So how can you empower your teams to deliver proactive service? Get Customer Operations...

Published: Jun 23, 2023

Customer Operations for Dummies

Customers want answers to their issues and requests yesterday. So how can you empower your teams to deliver proactive service? Get Customer Operations...

Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

Personalising emails using dynamic content

Email marketing has undergone some fairly dramatic changes in the past 10 years, both from a strategic and technical standpoint. Gone are the days...

Path to Personalization: The 9 keys to driving stronger relationships—one customer at a time

Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first...

A modern application platform for a customer-first culture

Where people, processes and technology align around customer needs – is the biggest challenge CX professionals face. But it’s one made almost...

What is Response Rate and how to improve

Each day, an average consumer receives from at least twenty to two hundred emails, fluttering in their inbox asking for the user’s attention. Hence,...

Adapt or Die: Why the delivery network of the future will be flexible, customer-centric and vital to company success

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics service providers can no longer afford to only focus...