Marketing Metrics | IT Corporate

Published: Jan 27, 2023

The Definitive Guide – Replace Google Analytics

This guide gives you the breakdown on warehouse-first analytics, why it’s the trustworthy, efficient, and scalable solution over Google Analytics,...

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Published: Jan 11, 2023

The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...

Published: Mar 10, 2023

Consumer Trends Index 2023 for Europe

Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...

Published: Mar 20, 2023

Digital Meets Physical: Do Your Customer Experiences Deliver?

Todays’ viewers, fans and subscribers expect the same high-quality, digitally driven experiences and self-service options that they encounter in...

Published: Jan 11, 2023

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...

Published: Mar 20, 2023

B2B Customer Journey Maturity Infographic: 5 Key Takeaways

The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...

Published: Mar 20, 2023

Adobe Experience Manager for fueling experiences— everywhere.

As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where...

Are You Missing Out on eCommerce?

5 reasons why you need to go digital right now. Why? Many B2B companies have an “if its not broke, don’t fix it” attitude....

Published: May 30, 2022

Winning with Words in Retail: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business

Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes...