Marketing Analytics Whitepapers

The 5 Point Plan to ERP Selection Success

These days, an ERP system is a necessity—not a luxury. You need a system that helps you operate and manage your business. But what else do you need...

Choosing The Best UGC Management Tool For Travel

The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will...

How to Choose a Great CMS

The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become...

14 innovative Personalisierungsideen für den digital-first Kunden

Vor 2020 war Kundenpersonalisierung ein netter Gedanke. Doch die weltweite Pandemie hat alles verändert. Kunden und Unternehmen wechselten vom persönlichen...

Published: Oct 07, 2022

Meet Changing Consumer Expectations: How Marketers are Adjusting their Commerce Strategies in Light of Shifting Behaviors

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better understand how marketing and commerce decision makers...

The Case for a Marketing Content Hub

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs,...

Published: Jun 07, 2023

Creative transformation from five perspectives

Unlocking the digital potential of Small and Medium Businesses. This ebook brings together the experience of a wide range of industry experts. We...

Kies voor een moderne benadering van klantervaring: Empowerment van eerstelijnswerknemers en -agenten

Ovum Research voerde een wereldwijd onderzoek uit om beter te begrijpen hoe goed klantgerichte werknemers voorbereid zijn om met de stijgende verwachtingen...

Customer journey map: The new digital-first CX

This infographic explores the linear customer journey alongside today’s customer experience expectations. Leading CX experts will help you understand...