Marketing Automation Whitepapers

Published: Mar 15, 2023

Agile marketing cheat sheet

Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...

Published: Mar 20, 2023

The ROI of Marketing Automation

Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...

Published: Mar 10, 2023

Consumer Trends Index 2023 for Europe

Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics.

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Aug 02, 2022

Let’s Talk Marketing Insight - The Optimization Opportunities for CPGs

It’s time to turn data into action, and move from hindsight, to insight. CPG marketing teams today are expected to do it all. But...

Published: Dec 21, 2021

Six ways a distributed marketing platform can boost social media compliance for financial services advisors

The financial services industry is in the midst of a full-blown digital transformation, with social media and other digital channels squarely in the center. As...