Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
View More
Published: Mar 10, 2023
Published: Jan 27, 2023
The Definitive Guide – Replace Google Analytics
This guide gives you the breakdown on warehouse-first analytics, why it’s the trustworthy, efficient, and scalable solution over Google Analytics,...
View More
Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
View More
Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
View More
Published: Jan 21, 2022
Making all the Right Connections
Using digital workflows to blast through barriers, drive loyalty, and accelerate growth.
Organizations have invested more than $3 trillion in...
View More
Published: Feb 25, 2022
Creative Trends 2022
The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people are more carefree, high-spirited and joyful as...
View More
How to Elevate Sales Team Performance: Applying the CSO Insights Sales Relationship/Process Matrix
One of the top challenges facing sales as a profession is a lack of standard terminology. Common terms such as “close rate” and “preferred...
View More
Using AI for improved Supply Chain Visibility
All customers expect their purchase to show up as expected and on time. But if you’re a supply chain professional, like so many we work with, you...
View More
Simplifying the extraordinary The integration and automation marketers need to win customers for life
The science of customer loyalty isn’t new—marketers were introduced to it more than 20 years ago.1 But the pursuit of loyalty is an ongoing...
View More
Published: May 30, 2022
Winning with Words in Financial Services: How CMOs can use AI to develop high performance, data-driven marketing creative that grows the business
Developing better marketing creative based on data-inspired insights can double revenue, according to a study by McKinsey in association with the Cannes...
View More
Published: No Date
Prepare your marketing for the end of third-party cookies
It’s been looming on the horizon for Digital Marketers for some time now. The end of cookies.
In the phase-out of third-party cookies, you'll...
View More
Choosing The Best UGC Management Tool For Travel
The travel, hospitality and tourism industries have been some of the fastest growing sectors in the world. Deloitte has predicted that tourism alone will...
View More
Integrate Global Operations Across Subsidiaries and Other Business Partners A Cohesive Subsidiary Strategy with SAP® Software
Managing subsidiaries – not to mention suppliers and other partners – is a complex undertaking. With SAP® software, you can empower them...
View More
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your...
View More
