Strategic Marketing Whitepapers

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Published: Oct 28, 2021

Building Digital Resilience - How marketers can succeed without third-party cookies

There’s been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part...

Published: Oct 18, 2021

62 Free Marketing Templates You Didn't Know You Needed

WordStream offers tips & tricks to help you get the most out of your online advertising. We've got templates for big plans, small requests,...

Watson Order Optimizer Demo

How can retailers efficiently leverage inventory from one channel to serve another without breaking the bank? See how IBM Watson Order Optimizer helps Fulfillment, Operations,...

The Marketers Guide to International Marketplaces

The marketplace environment is very varied, and lets all types of retailers to sell in a particular zone to a particular audience. There are B2B, B2C and...

Published: Jan 24, 2023

Zero Party Data Revolution in Ecommerce

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing professionals...

Content for Every Moment

In this instalment of the Experience Essential series, we show you how you can start delivering the right content to the right people at the right time....

Engagement Management

Your clients live in a world of ever-increasing competitive pressure. It’s a world of rapid change – in the economy, in regulations, and in...

Succeed on Market Places Internationally

Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces...

Aligning your content strategy with your customer personas and sales pipeline

Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical...

The Definitive Guide to Account-Based Marketing

It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies,...

2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing...

Are You Missing Out on eCommerce?

5 reasons why you need to go digital right now. Why? Many B2B companies have an “if its not broke, don’t fix it” attitude....

Licensing SAP® Software A Guide for Buyers

Thank you for your interest in learning more about licensing SAP® software. This guide is part of a broader initiative to enhance transparency into...

Strategic Marketing

10 Reasons to Consider Marketing Automation

Building Digital Resilience - How marketers can succeed without third-party cookies

62 Free Marketing Templates You Didn't Know You Needed

Watson Order Optimizer Demo

The Marketers Guide to International Marketplaces

Zero Party Data Revolution in Ecommerce

Content for Every Moment

Engagement Management

Succeed on Market Places Internationally

Aligning your content strategy with your customer personas and sales pipeline

The Definitive Guide to Account-Based Marketing

2019 Data-Driven Marketing & Advertising Outlook

Are You Missing Out on eCommerce?

Licensing SAP® Software A Guide for Buyers

More Strategic Marketing Topics

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