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Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Published: Nov 08, 2022

Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does...

The B2B Marketer's Guide to Scrappy Marketing

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand guidelines, tone-of-voice documents and documented...

Travel Sector Running to Catch the Digital Transformation Train

Starting this month, guests staying at the 72-room Henn-na Hotel in Sasebo, Japan, will be checked in by 10 life-like robots and facial recognition...

Published: Nov 30, 2022

Exceed Expectations as One Connected Team

The financial services industry has recently faced a significant shift towards the demand for digital services and engagement. A recent study shows that...

The Forrester Wave: Digital Experience Platforms Q4 2015

The demand to be at every touchpoint in the customer lifecycle is no longer an option - it’s a requirement. To manage, deliver, and optimise...

Published: Jul 05, 2022

The Ultimate CX Agent Guide: How to be the ‘employer of choice’ and not an internet meme

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We asked CX coaching experts...

The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor,...

Published: Oct 14, 2022

Brilliant Experiences, Channel by Channel

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships. In this guide, we’ll explore how...